sound like you?
- You’re an experienced gardener or farmer who is skilled at growing edible plants
- You lack the skills to turn your skills into a profession
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You’re ready for a career change that aligns with your passion for making food local and accessible
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You're motivated to make money using your green thumb or passion for permaculture
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You're craving a job that gets you outside moving your body
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You want to feel satisfied, dirty and fulfilled at the end of your day
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You need your people! You're craving a community to root you on as you build your business
how awesome it would feel if...
- You were guided through every step of the way in building your dream foodscaping business
- You had a simple, effective system for landing clients
- You could finally make money using your love of gardening, permaculture and edible plants
- You could feel less alone as a foodscaper trying to DIY your business
- You didn't have to figure out the business side of your passion by yourself
I created this school because...
I believe every community needs more edible landscaping professionals to create more food access close to home.
I want to make it as easy as possible for green thumbs to become successful foodscaping entrepreneurs.
join us for...
FLEXIBLE: A 12 month, self-paced training program for building your ecological edible landscaping business - you can start anytime!
EFFICIENT: Create a business you love that transforms outdoor spaces into gorgeous edible landscapes -without sacrificing you or your time.
PERSONAL: Make the most of messaging and sharing capabilities with your mentor Matt Lebon
YES, this is my dream!at the end, you'll know how to:
- Build edible landscaping business structures + land clients - so you don't have to build it all from scratch
- Develop internal systems for smooth + profitable install days - perfect for people who are worried about losing money on jobs
- Discover creative design principles you can use on any site
- Develop a financial strategy so you know how to hit your goal profit margins
The truth is...
There's a very steep learning curve to starting an edible landscaping business without a guide.
We've made the entry point into foodscaping for a living clear and accessible with this online training program.
It took us years and expensive mistakes to gain this knowledge - now it's all yours for $795.
Start or build your dream edible landscaping company with Matt Lebon as your guide.
join entrepreneurship school ➡
Meet Your Guide, Matt Lebon
Matt is most passionate about creating magical food moments. He is driven by the belief that food connects us all. By cultivating food crops with a reverence for Mother Earth he believes we can begin to heal our bodies and the land. Matt got his start with farming as a Peace Corps volunteer in Paraguay, where he was initially bit by the gardening bug. He went on to study ecological design and work on several farms. For five seasons Matt worked at the EarthDance Organic Farm School until he left his role of farm manager in 2017.
Matt has helped to grow his company, Custom Foodscaping, team to 9 team members. In his 8th year leading the design and install team for CF, last year's revenue topped $750K. More than anything, Matt is proud of the caring team he works with and the supportive clients who allow Custom Foodscaping to do this earth-centered work.
The biggest aha moments was learning how to go about how to understand what people are willing to pay for a project. I learned how to ask upfront and see a reaction, and adjust from there. That was huge.”
ALLAN, former student
"Before the course I felt very disorganized. I didn’t have any documentation or contracts. I feel more structured as a business so there’s a lot of good information. Organization is my biggest takeaway."
BEN, OWNER, PERMANENT YIELD DESIGN
"What was most valuable about this course: The transparency in the day-to-day operation of the business especially the intake to project installation pipeline and how to navigate HR."
2024 STUDENT
"Matt's style of teaching and all of the hard work done by his team is impressive."
2024 STUDENT
"After taking the course, it feels like a strong foundation for success has been built."
2024 student
so you wanna be a pro foodscaper?
We're here to help guide you from nature-loving green-thumb to money-making entrepreneur.
Get our checklist of what it takes to go pro
what's it like to work as a pro foodscaper?
Think beyond the raised bed.
Professional edible landscapers work beyond the scope of kitchen garden consultants; they are comprehensive site designers.
This isn’t your typical raised bed business—this is permaculture-inspired edible landscaping!
Foodscapers enhance ecological health on every property such as:
- growing nutrient-rich food and medicine
- planting perennial fruit and nut trees for a continual harvest
- reshaping land to maximize rainwater capture
- improving natural soil fertility
- building pollinator habitats with native plan communities
Who is this program for?
hard working, entrepreneurs who want to turn lawns turning into food-producing properties
- motivated entrepreneurs who want to serve clients by designing installing edible landscapes
- people in the 0-3 year stage of starting or building a foodscaping business.
- folks who want in depth lessons on the business side of foodscaping
- individuals who already have knowledge and experience in edible landscaping, permaculture, basic carpentry, and other fodscaping "hard skills"
"I started working with Matt after learning about his company and programs at the 2021 Foodscaper Summit. I was about a year into starting up my foodscaping company, and was feeling totally lost and overwhelmed. I am now heading into year 5 running and managing it full time as the owner and founder (with a more-than living wage to boot!), managing several employees, and working with hundreds of clients annually.
Matt and his coaching program have been instrumental in my success: because of his guides, presentations, and one-on-one mentoring, I was able to level-up my ideas, installations, design skills, and all of the other skills it takes to manage an edible landscaping business.
The best part of this program is that you’re working with a mentor that is incredibly caring, available to you, thoughtful, and who clearly has his heart in this work. If you’re starting out in your edible landscaping company and looking to gain confidence, hone your skills, and feel supported by someone who cares deeply and has been in your exact shoes, working with Matt and in the Foodscaping Entrepreneurship School is where it’s at!"
KATIE CAREY, OWNER, COLUMBUS FOODSCAPES
CLASS 1
Designing your edible landscaping company
Set goals, learn marketing strategies and dream big about your future business.
After this class, you'll have vision and a blueprint for how to start your company.
CLASS 2
Build your business structures
Learn how to set up your business.
After this class, you’ll have established systems, technologies, contracts, email scripts, and processes for your business to run smoothly.
Class 3
Level up your design skills
Learn design principles and best practices for designing and installing raised beds and edible landscapes.
Learn how to maximize growing potential on any site.
CLASS 4
Expand your plant palette
Geek out with Matt as he teaches on the all-star edible landscaping plants you need in your plant palette.
After this class, you'll have familiarity with the essential foodscaping plants, how to design with them and where to order them. Content suitable for zones 4-10.
CLASS 5
Learn with commercial & residential case studies
Learn how Matt's team at Custom Foodscaping overcame a series of site-specific challenges with permaculture-inspired design solutions.
This lesson features tour of two projects from start to finish, including consultation, design and budget, as well as a photo walk through of project implementation.
CLASS 6
Make the sale
After this class, you’ll know how to walk into consultations with confidence and competence, land clients, create bids, proposals and contracts.
CLASS 7
Lead efficient install days
Every minute counts while you're on the job. Get organized with our training video, checklist and advice for super smooth days on site.
CLASS 8
Scale your business
Learn about how create a workplace environment where people are excited and motivated to do their best, how to tend to your own self-care as a business owner, and how to use technology to manage your company's internal systems as you grow.
All of our top courses are included!
- Don't reinvent the wheel - use our templated scripts, contracts and proposals
- Quickly develop bids with the budgeting tool that took them 5 years to create
- Add a new skill to your belt with IBC rainwater catchment
- Learn how to make simple, professional designs on Google slides
12 months of support from Matt
Troubleshoot, get feedback, and integrate what you're learning with Matt.
$5,000 value
Foodscaper Business Starter Pack
Includes email scripts, contracts & customizable budgeting template
$200 value
Unlocking IBC Totes for Rainwater Catchment
A printable field guide for installing IBC totes.
$150 value
Foodscape Design Using Google Slides Course
Learn to use FREE Google Slides software to create impressive professional designs
$150 value
"This mentorship came highly recommended and I am grateful to have had a chance to participate in the program. Matt and his team are supportive, inspiring, and creative problem-solvers.
Courtney Luken, former student
I'm ready to start my edible Landscaping business!
start today“The companionship, practical business advice, and garden problem-solving was so beneficial for my young business.
It was like laying compost, so worth the investment.”
Peter Van Nuland, Former student
Owner, New Story Landscapes
Is there a refund policy?
Is there any live support?
Can I hire Matt as a business coach?
I'm not ready to sign up, but I'm eager to learn more about foodscaping. Where to?
The Foodscaper
Entrepreneurship School
The most direct path and affordable support system for building your edible landscaping company
Here's what you get when you join
🌱 15+ on-demand video lessons
Learn at your own pace with real-world training on the stuff that actually matters when you’re building a business.
📅 Monthly live coaching with Matt Lebon
Once a month, we meet for a 90-minute group session to dig into entrepreneurship, mindset, and what it really takes to grow a thriving foodscaping company.
🌿 Free access to our new “Pro Talks” presentations
Monthly continuing ed sessions from leaders in foodscaping
🗣️ Direct support from Matt in our student forum
Got questions? Stuck on something? Post in the private forum and get feedback from Matt and the community.
🤝 A private peer group
You’ll be surrounded by others who are walking the same path and are here to cheer you on.
🎁 Free access to four of our highest-value products
That’s $2,500 worth of tools and templates included with your enrollment, including our budgeting tools, Foodscaper Business Starter Pack, Nursery, Foodscape Design with Google Slides, Lumber Inventory template and our customizable Look Book.=
🧭 Half off a full Permaculture Design Certificate
We’ve partnered with Midwest Permaculture to offer you 50% off their online PDC course.
MY LAST PIECE OF ADVICE
As I grew my business, I looked to the guidance of my mentor Jeremy Lekich, co-owner of Nashville Foodscapes. Without a guide to show me how to build a business in such a new industry, I wouldn't have been nearly as successful and fulfilled in my work at Custom Foodscaping.
