Build a profitable edible landscaping business - without shooting in the dark
Create stunning foodscapes that nourish communities while growing your entrepreneurial dreams.
Join our next cohort to be part of professional support system!
sound like you?
- You’re ready for a career change that aligns with your passion for making food local and accessible
- You're motivated to make money using your green thumb or passion for permaculture
- You're craving a job that gets you outside moving your body
- You want to feel satisfied, dirty and fulfilled at the end of your day
- You need your people! You're craving a community to root you on as you build your business
What if you could skip the heavy lift of operating your early stage business?
Imagine if...
- You were guided through every step of the way in building your dream foodscaping business
- You had a simple, effective system for landing clients
- You could finally make money using your love of gardening, permaculture and edible plants
- You could feel less alone as a foodscaper trying to DIY your business
- You didn't have to figure out the business side of your passion by yourself
We developed this program because we believe the world needs more edible landscaping professionals to promote healing, improve food access, and drive ecological regeneration.
INTRODUCING...
The self-paced course for building your ecological edible landscaping business and a career you can feel proud of
Create a business you love that transforms wasted outdoor spaces into gorgeous edible landscapes - without sacrificing YOU or your TIME.
Make the most of daily messaging and sharing capabilities with your mentor and cohort throughout the duration of your course.
YES, this is my dream!By the end of The Foodscaper Mentorship Course, you'll have learned how to:
- Build edible landscaping business structures + land clients - so you don't have to build it all from scratch
- Develop internal systems for smooth + profitable install days - perfect for people who are worried about losing money on jobs
- Discover creative design principles you can use on any site
- Develop a financial strategy so you know how to hit your goal profit margins
The truth is...
There's a very steep learning curve to starting an edible landscaping business without a guide.
We've made the entry point into foodscaping for a living clear and accessible with this online training program.
It took us years and expensive mistakes to gain this knowledge - now it's all yours for $795.
Start or build your dream edible landscaping company with Matt Lebon as your guide.
join the next cohort ➡
Meet Your Guide, Matt Lebon
Matt is most passionate about creating magical food moments. He is driven by the belief that food connects us all. By cultivating food crops with a reverence for Mother Earth he believes we can begin to heal our bodies and the land. Matt got his start with farming as a Peace Corps volunteer in Paraguay, where he was initially bit by the gardening bug. He went on to study ecological design and work on several farms. For five seasons Matt worked at the EarthDance Organic Farm School until he left his role of farm manager in 2017.
Matt has helped to grow his company, Custom Foodscaping, team to 9 team members. In his 8th year leading the design and install team for CF, last year's revenue topped $750K. More than anything, Matt is proud of the caring team he works with and the supportive clients who allow Custom Foodscaping to do this earth-centered work.
The biggest aha moments was learning how to go about how to understand what people are willing to pay for a project. I learned how to ask upfront and see a reaction, and adjust from there. That was huge.”
ALLAN
"Before the course I felt very disorganized. I didn’t have any documentation or contracts. I feel more structured as a business so there’s a lot of good information. Organization is my biggest takeaway."
BEN
what's it like to work as a pro foodscaper?
Think beyond the raised bed.
Professional edible landscapers work beyond the scope of kitchen garden consultants; they are comprehensive site designers.
This isn’t your typical raised bed business—this is permaculture-inspired edible landscaping!
Foodscapers enhance ecological health on every property such as:
- growing nutrient-rich food and medicine
- planting perennial fruit and nut trees for a continual harvest
- reshaping land to maximize rainwater capture
- improving natural soil fertility
- building pollinator habitats with native plan communities
Who is this course for?
hard working, entrepreneurs who want to turn lawns turning into food-producing properties
- motivated entrepreneurs who want to serve clients by designing installing edible landscapes
- people in the 0-3 year stage of starting or building a foodscaping business.
- folks who want in depth lessons on the business side of foodscaping
- individuals who already have knowledge and experience in edible landscaping, permaculture, basic carpentry, and other fodscaping "hard skills"
"I wrote down every single thing that Matt said and I'm still looking at the notes and applying the things he said in my daily operations."
KATIE CAREY, OWNER, COLUMBUS FOODSCAPES
Here's what's inside the
mentorship
course OVERVIEW
- 10 + self-paced video lessons
- 3 live Zoom calls with Matt and your peer cohort
- 3 months of access to Matt via Slack to answer personalized questions + space to chat with your new cohort friends
- Connect with a supportive network of early-stage entrepreneurs to talk shop with during and after the course
- Receive business advice tailored to the ecological edible landscaping industry
MODULE 1
building and operating a foodscaping company
Get an inside look into what it means to work as a foodscaping business owner.
After this class, you'll have a realistic understanding of the many responsibilities and joys of a foodscaping business owner.
MODULE 2
structures & new business
Learn how to set up your business.
After this class, you’ll have established systems and processes for your business to flow. This is essential for understanding how your business works and how clients can always feel taken care of.
MODULE 3
raised bed garden design & easy to integrate perennials
Learn design principles and best practices for designing and installing raised beds.
After this class, you’ll gain a deep understanding of how to maximize growing potential on any site.
MODULE 4
the plants that make it possible
Geek out with Matt as he teaches on the all-star edible landscaping plants you need in your palette.
After this class, you'll have familiarity with the essential foodscaping plants and how to design with them.
MODULE 5
commercial & residential case studies
Learn how Matt's team at Custom Foodscaping overcame a series of site-specific challenges with smart design solutions
After this class, you'll have a wealth of examples to inform and inspire your future designs.
MODULE 6
proposals and budgeting
A financial walk through from consultation to the final invoice.
After this class, you’ll learn how to charge what your worth and set profit margin goals.
MODULE 7
company culture, HR and internal systems
Get a look into how to create a workplace environment people are excited to be part of, tend to your own self-care as a business owner and use technology to manage your company's internal systems
MODULE 8
case studies
A tour of two projects from start to finish, including consultation, design and budget. Includes a photo walk through of project implementation.
MODULE 9
accounting for foodscapers
Take a tour through QuickBooks with Custom Foodscaping's accountant. After this class, you’ll learn how to analyze your cashflow to form a strategy for money going in and out.
Continuing ed to support your dream of foodscaping for a living
- Don't reinvent the wheel - use our templated scripts, contracts and proposals
- Quickly develop bids with the budgeting tool that took them 5 years to create
- Add a new skill to your belt with IBC rainwater catchment
- Learn how to make simple, professional designs on Google slides
3 months of support from Matt
Troubleshoot, get feedback, and integrate what you're learning with Matt.
$2,000 value
Foodscaper Business Starter Pack
Includes email scripts, contracts & customizable budgeting template
$200 value
Unlocking IBC Totes for Rainwater Catchment
A printable field guide for installing IBC totes.
$150 value
Foodscape Design Using Google Slides Course
Learn to use FREE Google Slides software to create impressive professional designs
$150 value
I'm ready to start my foodscaping business
join the next cohort!
Is there a refund policy?
Is there any live support?
Can I hire Matt as a business coach?
I'm not ready to sign up, but I'm eager to learn more about foodscaping. Where to?
The Foodscaper Mentorship Course:
A Roadmap for Edible Landscaper Entrepreneurs
The most direct path and affordable support system for building your edible landscaping company
- 10 + recorded video lessons
- 3 live Zoom calls with Matt and your cohort
- 4 months of access to Matt via Slack to answer personalized questions + space to chat with cohort peers
- A supportive network of like- minded entrepreneurs to talk shop with during and after the course
- Business guidance tailored to the ecological edible landscaping industry
- Lifetime access to lesson recordings
- Free access to four high-value products from The Foodscaper ($2,500 value)
Using Slack
Students have access to a shared Slack channel in which they can send text or voice recorded messages, videos and photos to Matt as well as to other students in the mentorship. This is an "on demand" opportunity to chat with Matt during business hours during the mentorship. It's also a great space to hear from other students, talk shop, ask questions and build a community of professional peers.
